Adapting to a new culture is challenging. As someone who has lived in China for over 20 years, I have seen many expatriates struggle with culture shock and difficulties integrating into Chinese society. That’s why I offer cultural integration workshops and coaching services to help ease the transition for foreigners coming to China. In my two decades living here, I’ve gained invaluable cross-cultural experiences and developed a deep understanding of Chinese business customs, social norms, and everyday way of life. Through trial and error, I’ve learned what helps newcomers adjust and what common stumbling blocks tend to trip people up. With my background, I am uniquely positioned to provide outsiders with the tools and insights they need to feel more comfortable in their new environment. My services are particularly useful for companies sending employees on long or short-term assignments to China. Navigating a drastically different culture alone can be stressful and unproductive. Without proper preparation, expats often find themselves making unintended social blunders or unable to interpret their Chinese colleagues accurately. This causes frustration on all sides and impacts business outcomes. That’s why I was excited to recently deliver a pilot cultural integration workshop for JPMorgan Chase & Co. to get their executives better equipped for interactions in China. The financial giant regularly does deals and has business meetings that require visits to Chinese offices and clients. But without deeper cultural knowledge, even high-level managers can misunderstand their counterparts or miss important nuances. For the workshop, I focused on the most essential Chinese cultural dimensions Expats need to understand, including: Evaluations showed executives particularly valued these lifestyle components as it set realistic expectations and calmed concerns about adapting to a technologically-advanced, foreign environment. Combined with deeper cultural insights, a well-rounded workshop better prepares global assignees holistically for their time in China. In addition to covering essential differences, I focused on some frequently encountered cultural challenges such as negotiating styles, gift-giving customs, differing leadership/management approaches, and business banquet etiquette. I brought in examples from my own experiences to make lessons more engaging. A favourite story involved misinterpreting the head nods and “yes, yes” responses of my Chinese colleagues during an important discussion. Only later did I realize they were just being polite and actually disagreed with my proposal! This common blunder really resonated with participants and showed how challenging intercultural understanding can be. The workshop concluded with a practical Q&A where attendees could ask about scenarios they may face. Being able to immediately apply knowledge was very useful. Evaluations showed the J.P. Morgan execs felt much better equipped to interact effectively in China after just a half day session. They especially appreciated learning about cultural variances through an experienced expat rather than tedious online modules or briefings. In addition to group workshops, I also provide one-on-one coaching services. Some companies hire me to personally meet with employees before or after assignments overseas to help them self-assess weak areas, role-play challenging situations, or debrief upon return. I have found the combination of group and individual training to be most impactful. Coaching is also helpful for expats’ families, especially spouses and kids dealing with school/social adjustments. The stress of culture shock affects entire households. I give advice tailored for significant others and children to improve cohesion during postings abroad. Healthy family adjustment leads to higher assignment satisfaction and retention rates for companies. My clients have included multinationals like Airbus, eBay, Cisco, Alibaba Group BASF and UOB. Testimonials consistently note improved cultural agility and confidence in interactions with Chinese counterparts after engaging with me. While conducting business across borders has become commonplace, cultural dexterity remains a major competitive differentiator. Even with growing globalization, local norms, etiquette and ways of thinking still subtly shape every interaction. I firmly believe more can be achieved through understanding different perspectives than assuming everyone approaches situations the same. While much of my focus is helping foreigners adapt to China, I also work extensively with Chinese firms expanding abroad through cultural coaching. As more homegrown brands look overseas, equipping employees with intercultural competence becomes equally important. This year I delivered customized workshops and briefings for major Chinese companies entering new international markets. Clients included industry leaders like Alibaba, ByteDance, Xiamen Airlines and China Southern Airlines. For Alibaba, preparing managers to expand overseas required addressing unfamiliar business settings in Southeast Asia. With Longi Solar’s growing global solar panel sales and service networks, it was important frontline staff understood variances in customer relationships abroad. As flagship travel brands of China, Xiamen Airlines and China Southern Airlines countered rising “country of origin” bias through cross-cultural communication training for senior leaders. In each case, success hinged on fostering mutual understanding beyond technical or linguistic barriers. Chinese representations worldwide gain much by resonating locally through nuanced behavioural adaptations, subtle social cues and “reading the room” abilities cultivated in workshops. My hope is that through my services, more expats, families, and companies can sidestep unnecessary difficulties often caused by lack of cultural awareness. When adjusted, foreigners can become influential champions for their firms in China. Proper cultural grounding fosters more productive Sino-foreign commercial engagement overall. As China’s role on the global stage grows, so does the need for effective cross-cultural navigation. Whether inbound expat clients coming to China or outbound Chinese companies, my multi-directional experience enables insightful cultural preparation tailoring for all. Leveraging strengths while navigating unfamiliar elements remains key to smooth global interactions on both sides. I invite any individual or company wanting to maximize results from Chinese interactions to learn more about my background, approach and offerings. Please feel free to contact me directly to discuss cultural preparation best suited for your personnel, department or goals. With over two decades immersed in this dynamic landscape, I am dedicated to easing the way for you in China. For the past 20 years, I have been involved in leadership, entrepreneurship, and consulting in China. I have worked with leaders and managers at all levels and have helped Chinese companies going abroad and MNCs in China to navigate the unique challenges of leading across cultures. My
